The construction industry will present four major trends in the future
In the next few years, China's architectural design will develop in a more mature direction. At present, the unconventional and flashy style of the design field will be curbed by the rationalization of the market. Liu Li, general counsel of Wuhe International Group, said in an interview with reporters recently that in the past 10 years of construction climax, Chinese architecture has appeared in countless worlds. As a symbol of the country and a business card for the city, some exaggerated styling ideas like the Grand Theatre or CCTV are needed, but since China is still a developing country, it is impossible for all buildings to be creatively offered to foreign masters at no cost. Liu Li believes that as the industry opens up, the choice of the builder will be more inclined to the practicality, comfort and energy-saving effect of the building, not just the new and strange appearance.
First, the green house will cover the top luxury houses to affordable housing
"China's current market lacks intermediate development and design standards and products that are truly suitable for national conditions, cost control within an acceptable range, and moderately improved fineness and technological content." Liu Li told reporters that looking at the Chinese residential market, low and medium End products account for the majority of the market. In the past, the low level of homogenization and the fierce competition in these products, cost has become a key factor, which in turn leads to low quality.
In addition, green dwellings are environmentally friendly dwellings that are not conducive to ecological balance for the purpose of saving energy and resources for the purpose of promoting human health and environmental protection, and are a major trend in the development of the world. In the next five years, the market demand for green houses will gradually become a new bright spot in the market, especially the construction of energy-efficient houses, with the focus on improving residential performance, reducing energy consumption and recycling of resources, and the strategy of sustainable development and recycling economy. The requirements are consistent. Green homes range from top luxury homes to the most affordable affordable homes.
Second, the small-family policy has accelerated the standardization of ordinary housing
The “90 square meters” policy will have a major impact on the residential product market and promote the industrialization and refined development of residential products. Although small-sized products will become the mainstream of the market, the number of small-sized units is limited. According to the finishing work done by Wuhe International, there are about 30 types of small-sized units below 90 square meters, and about 10 types of high-quality ones, although still There is room for innovation, but there will be no disruptive breakthroughs.
Liu Li believes that in the next five years, the small-family policy will accelerate the standardization process of ordinary houses. The New Deal used the 90-square-meter indicator to divide the entire residential supply market into two. From the perspective of product structure, the restrictions imposed by the New Deal on large-scale development have objectively caused the “scarcity” of large-sized products in the market in the future, and the large-sized housing will surely become a product of “intensive cultivation” by developers. In terms of apartment design and quality support, the trend will be high-end. With the adjustment of supply structure and supporting upgrades, the space for price increases will be further expanded.
Smaller units are more catering to the needs of leasing, investment and transitional housing, which will lead to a reduction in quality and landscape resources for small-sized products developed in the future. Due to the limited variety of small-sized flats, the basic layout is highly standardized, so details Design, process and procurement guarantee quality by standardizing operations while controlling costs.
Third, the mansion will shift from the suburban villa type to the urban high-rise type
China's economy has maintained a rapid development trend, and foreign-funded enterprises have landed in the Chinese market. So far, more than 450 of the world's top 500 companies have entered China. The mode of multinational operation of enterprises mainly involves management output and dispatching senior management personnel, and the demand for high-end residential buildings will gradually increase.
In recent years, with the gradual maturity of the domestic villa market, the high-end luxury residential market in the city center has begun. On a global scale, high-rise luxury homes in mature markets have developed to the same level as villas.
The revival of the city's central district and the return of high-rise living patterns are also common in large cities in developed countries. High-rise luxury homes in domestic urban centers have received market attention since 2004. The value of land in the city center, especially in the business center area, has been increasing year by year. The traffic congestion is becoming more and more serious in large and medium-sized cities. From the perspective of paying attention to time cost and improving business efficiency, many companies and individuals at home and abroad choose to buy or lease. High-rise apartment in the city center. The real limitation of villa products also shifts the market's attention to luxury homes from suburban villas to urban high-rises.
Fourth, China's resort hotels will develop rapidly in the next five years
By 2020, China will become the world's largest tourist destination country and the fourth largest source of tourists. At the same time, with the implementation and implementation of paid long vacations in China, people have shifted from traditional sightseeing tours to leisure and holiday tourism, and their needs have become more diverse. In addition, budget hotels continued to grow. In 2006, the average growth rate of the top 10 economic brands in the domestic market was 74%. The trend of well-known brands involved in this market segment reflects the good prospects of the budget hotel market.
According to statistics from the American Hotel Industry Association, budget hotels account for about 70% of the US hotel market, but China is less than 10%. The Chinese budget hotel market has great potential in the next five years. Liu Li said that although the hotel market in China is very prosperous, the resort has no world-class products at all, and the international top brands of urban hotels are only rare. Driven by the demand for strong hotels, many of the world's top hotel management groups are rapidly deploying in China, and will produce world-class luxury products in the next five years. Hotel products will also be diversified. Traditional hotels are usually divided into two types: urban hotels and resorts. However, as the market continues to be subdivided, hotel classifications are becoming more diversified. According to their location, they can be divided into urban hotels and suburban hotels. Tourist resorts; by theme, can be divided into business hotels, conference hotels, golf hotels, spa hotels.